Interview & Talking Heads
Here is our take on what’s in demand amidst travel ban worldwide
What’s trending in the industry at the moment for most video production company in Singapore is that there has been a lot of interview videos being produced. For conferences, presentations, or even announcements by the head of companies. During COVID lockdowns, the same people will be using their laptops to record themselves and this was ok and forgivable as there was nothing else that can be done. Corporate video production companies were not even allowed to visit any premises. But now that video production companies are allowed to operate, clients do realise that using laptops or videos produced on their own are not getting the response and attention it deserves as it lacks the right feel and delivery. Can you imagine an online conference for doctors having a amateur content in their presentations? However, when a video production company like capital M productions undertakes the production of the interview video, we pay extra attention to the key components of the video namely The Look, The Sound, and The Feel of the video.
The look of the video is definitely enhanced by the professional video cameras that is being used. Professional cameras can do what webcams and smartphones can’t capture. The look is further improved with the video lighting system that we utilise. A 3 point lighting technique that we use for interviews will definitely provide a more professional broadcast standard or at times cinematic. As not everyone has a nice studio type space to be used as a setting, we tend to get creative by playing with various lights to create a more appealing ambiance and surroundings. Moreover, capital M productions use only video lighting system with a color rendering index (CRI) of 92 and above. To know more about CRI click here.
The sound quality itself is extremely crucial for any presentation. Viewers may be forgiving if it’s bad picture quality, but if the audio is inaudible, 95% will lose attention to whatever was delivered. It will be easy to blame it on the bad audio quality if the viewer does not understand what has been said, and that’s the one thing you should avoid. Combining our professional high-grade wireless lapel system with a field mixer delivers a crisp professional audio quality imaginable. Also, our directors are an experienced bunch, and they will be on-site to advise on pace, delivery, and even intonation for the delivery of the content.
The feel of the video is a combination of the above 2 plus, what we can’t do on-set is definitely something we can do in post-production. Colour grading is necessary in any video production, and our post-production team is made up of creatives who can enhance both the video and the audio in the post-production suite. From getting the mood right depending on the theme or message delivery, to getting the unexpected unwanted noises out of the audio recording.
So there you have it, the 3 key components for a professional interview video or as many in the video production industry will call it, Talking Heads video. Whether it’s Interview or Talking Heads, when it comes to video, stop trying too hard to look professional….let the professionals do it for you. Click here to contact us.